Promotion Tool for Authors

Since I’m not good at keeping up with my blog, I thought I would try to make it up by giving out some tips on tools and promotions that I’ve used with some success recently.

Consolidating all of the links to your books:

If you use more than just Amazon for selling your ebooks, you will find it’s difficult to spread the word about your books on B&N, Kobo, Ibooks, etc.  Since I use Draft2Digital as the distributor for my 6 books, I began using their Universal links feature.

Once you add your book to this tool, it’s fairly easy to set up and does a discovery of your books on each channel.  When completed, all of your channels will show up in one simple URL (example below).  The user simply clicks on the icon to go directly to your book at the site.


This site will also give you rudimentary stats for clicks through each channel, etc. But it will not allow you to determine any strong ROI for ads you might using.  However, the site does give you enough information to confirm whether your ads are effective to a particular channel.

Give it a try and see if you agree.  Click on my cover below and you will see an example.

A Shot of Irish



For those suffering from writers block, here’s some advice from Booklife that I like.